Sumo 101: Charismatic rikishi

Sumo Jul 8, 2019

Sumo 101: Charismatic rikishi

by John Gunning

One of sumo's most defining features is the stoicism of its wrestlers. Win or lose, rikishi are expected to remain composed. Sometimes after a particularly hard fought or meaningful bout, emotion slips through, but that's the exception rather than the rule. Overt celebrations after wins quickly receive ...

Sumo 101: Endorsements

Sumo May 18, 2019

Sumo 101: Endorsements

by John Gunning

One of the unique aspects of sumo's attire is a lack of associated wearable merchandise. While manufacturers are able to sell an endless array of baseball or football jerseys, caps, and jackets, there isn't much of a market for branded mawashi or "Air-Hakuho" seta (traditional ...