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July 16, 2025
 

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SUBARU

Four Japanese automakers reported selling more new vehicles in the U.S. in April, driven by last-minute demand amid concerns car prices might rise due to additional tariffs.
BUSINESS / Companies
May 2, 2025
Four Japan automakers see higher U.S. sales on last-minute demand
Toyota, Honda Motor, Mazda Motor and Subaru all saw their sales rise in April.
Hiroki Nakajima, Toyota's chief technology officer, speaks during a news conference in Tokyo on Tuesday.
BUSINESS / Companies
May 29, 2024
Toyota bets on alternate-fuel engines in an electric future
The carmaker said its making progress on developing smaller, more efficient engines that can work with EV manufacturing platforms.
A Solterra Subaru RZ450e electric vehicle is displayed during a Japan Automobile Manufacturers Association event on the sidelines of the Group of Seven leaders summit in Hiroshima in May.
BUSINESS / Companies
Sep 15, 2023
Subaru president close to deciding where to build EV plant in U.S.
While the current base of Indiana is a top candidate, the company is weighing locations based on the procurement of batteries and incentives from states.
A worker cleans a Toyota Electric Vehicle bZ4X on display during the Gaikindo Indonesia International Auto Show in Tangerang, near Jakarta, Indonesia, last week.
BUSINESS / Companies
Aug 17, 2023
Japan automakers race to catch up with global EV competitors
There is a sense of crisis over a possible decline of Japan's auto industry if U.S., European and Chinese automakers continue to dominate the EV market.
Honda's electric vehicle e:NP2 is displayed at the Auto Shanghai show, in Shanghai in April. The recent weakening of the yen couldn't come at a better time for Japanese automakers, which are struggling in the Chinese market.
BUSINESS / Economy
Aug 14, 2023
Weak yen gives Japan automakers temporary relief from China pain
A weak yen has traditionally lifted profits for Japan's big exporters
BUSINESS
Mar 3, 2023
Subaru makes CEO change as Japan's carmakers play catch-up on EVs
Subaru hasn’t yet made plans to produce EVs in the U.S., where new federal legislation is offering hefty subsidies to domestically made EVs.
Japan Times
BUSINESS / Companies
Jul 4, 2022
Japanese automakers in high gear to boost EV sales
But with no clear outlook on how much the Japanese market will expand after falling far behind the U.S., European and Chinese markets, they are struggling to find a path to success.
Japan Times
BUSINESS
Jun 24, 2022
Toyota and Subaru shares drop on 'embarrassing' recalls of first EVs
The recall adds to problems at Toyota, which has been forced to cut production frequently this year due to the global chip shortage and other supply issues.
Japan Times
BUSINESS / Companies
May 12, 2022
Subaru to spend ¥250 billion on battery capacity
The firm also plans to add an EV production line to its main factory in Gunma Prefecture.
BUSINESS / Companies
Mar 21, 2022
Toyota, Subaru and Mazda still betting on green combustion fuels amid EV shift
Japanese carmakers' approach of maintaining a broad range of options has drawn criticism from those who argue that they will fall behind in the pivot to battery-powered cars.
Japan Times
BUSINESS
Feb 11, 2022
As automakers add technology to cars, software bugs follow
Today's automakers must design entertainment systems for their cars that will work with software and devices that haven't been invented yet.
Japan Times
BUSINESS / Companies
Nov 11, 2021
Subaru unveils its first all-electric SUV, developed with Toyota
The automaker premiered its Solterra, built on the new 'e-Subaru Global platform,” at a news conference in Tokyo on Thursday.
Japan Times
BUSINESS / Companies
Jan 19, 2021
Graying Japan drives automakers to redesign cars for seniors
A run of accidents involving older drivers has upped the pressure from regulators to standardize advanced features, such as automatic braking.
BUSINESS / Companies
Nov 13, 2020
U.S. and China demand pulls Japan’s carmakers back from the brink
With demand revived in crucial markets, Japanese auto giants have revised up their full-year profit forecasts or trimmed losses.
Japan Times
BUSINESS / Companies
Aug 20, 2020
Subaru taps Xilinx for chip to allow hands-free traffic-jam driving
The feature will only be available in Japan, and will require the vehicle to be loaded with high-resolution mapping data.
Japan Times
BUSINESS / Companies
May 5, 2020
SUVs parked out at sea reveal scope of U.S. auto market glut
Even as ports struggle to cope with excess auto inventory, they're preparing for an even worse outcome — deliveries stopping altogether as the recession digs deeper.
BUSINESS / Companies
Jan 21, 2020
Subaru to raise amount of electric, plug-in hybrid vehicles it's selling to 40% in 2030
Subaru Corp. is aiming to raise the proportion of electric and plug-in hybrid vehicles in all of its automobiles sold across the globe to 40 percent in 2030.
BUSINESS / Tokyo Motor Show 2019
Oct 23, 2019
Subaru tackles safety and automated driving tech
Technological advancements are paving the way for an entirely new realm of auto safety and user convenience — and Subaru Corp. is at the head of the pack.
Japan Times
BUSINESS / Companies
Oct 2, 2019
U.S. auto sales took a big step back in September, with Nissan hit the hardest
U.S. auto sales took a big step back in September, setting the stage for hefty incentive spending by carmakers struggling to clear old models from dealers' inventory.
Japan Times
BUSINESS / Companies
Sep 27, 2019
As carmakers struggle, Toyota and Subaru to raise stakes in each other's companies
Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development.
Students in Japan struggle with Japanese language and math sections on national exam
The correct answer rate for the Japanese language section on a national test dropped to 67.0% from 67.8% the previous year among elementary school sixth-graders.
Japan team finds ancient ocean full of squids
The ancient ocean was full of squids, whose population exceeded that of fish or ammonites, a Japanese research team mainly from Hokkaido University has found through a new method using technology.
Japan researchers identify gut bacteria strain that boosts anticancer drugs
Researchers at the National Cancer Center Japan say a new type of gut bacteria named YB328 could help unlock the potential of cancer immunotherapy.
Tourists in Japan have telemedicine options before calling 119
Foreign tourists at Tsukiji Outer Market in Tokyo. More than 1 million international visitors have a medical issue in Japan every year.
How remote work is rewriting the migrant experience in Japan
After pandemic-era border regulations eased, Indian migrants began returning to Japan. Their population now stands at more than 50,000 across the country.
Japanese scientists discover clue to why women burn more fat than men
Scientists say a recently-published study could help explain why women are typically less prone to weight-related conditions and may lead to new therapies that target calorie-burning mechanisms.
Music idol and anime fandom merch is big business
Businesses who cater to fandoms gathered at Tokyo Lifestyle Week for the second annual Oshikatsu — Merch Collection Expo, a trade show devoted to fandom goods.
U.S. urges clarity on Japan’s role in potential war over Taiwan, report says
A Ground Self-Defense Force member conducts a military drill with an anti-ship missiles unit, at the GSDF's base on Miyako Island in Okinawa Prefecture in April 2022.
Tourists in Japan have telemedicine options before calling 119
Foreign tourists at Tsukiji Outer Market in Tokyo. More than 1 million international visitors have a medical issue in Japan every year.
Is Japanese skin really ‘too smooth’ for Hideo Kojima’s games?
Hideo Kojima, the leading auteur in Japanese video games, has skirted controversy in the wake of the release of Death Stranding 2: On the Beach

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

After pandemic-era border regulations eased, Indian migrants began returning to Japan. Their population now stands at more than 50,000 across the country.
How remote work is rewriting the migrant experience in Japan
By Megha Wadhwa

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