Tag - sportswear

 
 

SPORTSWEAR

The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma’s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma’s top brass spoke of "elevating” the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Warriors guard Stephen Curry drives to the basket during a game against the Wizards on Tuesday.
BASKETBALL / NBA
Feb 28, 2024
Stephen Curry is battling the clock to win over sneaker fans
Curry, 35, is still a commanding presence in the NBA, but he has work to do when it comes to winning over "sneakerheads."
Los Angeles Angels designated hitter Shohei Ohtani steals second base against the Oakland Athletics during the fifth inning at Oakland-Alameda County Coliseum in Oakland, California, on Sept. 3.
BASEBALL / MLB
Sep 30, 2023
Ohtani becomes first Japanese player to lead MLB season jersey sales
Now those jerseys might be collector's items as Ohtani is expected to sign a new contract with another MLB team for the 2024 campaign.
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike's list price are now selling for a premium of less than $10.
Japan Times
OLYMPICS
Aug 6, 2021
At the Tokyo Olympic marathons, all eyes are on the shoes
Interest in runners' shoes is part of a trend that has grown over the last few years with the emergence of thick-soled sneakers with embedded carbon plates.
Japan Times
BUSINESS
Jul 2, 2021
Shohei Ohtani's baseball skills help his sponsors outperform the market
As the U.S. takes note of Ohtani's prodigious ability, some market watchers in Japan are eyeing a third skill — the ability to boost share prices.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly 'supershoe' pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.

Longform

Figure skater Akiko Suzuki was once told her ideal weight should be 47 kilograms, a number she now admits she “naively believed.” This led to her have a relationship with food that resulted in her suffering from anorexia.
The silent battle Japanese athletes fight with weight