Tag - rakuten-fashion-week-tokyo

 
 

RAKUTEN FASHION WEEK TOKYO

Japan Times
LIFE / Style & Design / ON: FASHION
Apr 9, 2022
Tokyo fashion week not as fashion-forward as hoped
Not even a who's who of Japanese designers could overcome the uneven adoption of emerging tech at Rakuten Fashion Week Tokyo.
Japan Times
LIFE / Style & Design / ON: FASHION
Sep 12, 2021
What makes virtual fashion shows work? Clever videos certainly help
With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.
Japan Times
LIFE / Style & Design / ON: FASHION
Aug 15, 2021
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
Japan Times
LIFE / Style & Design / ON: FASHION
Jun 13, 2021
For new fashion events and collections, it’s all about the timing
Japan's latest styles celebrate Pride Month (sort of), take fashion week to print and collaborate with vintage video games.
Japan Times
LIFE / Style & Design / ON: FASHION
Oct 11, 2020
Tokyo’s fashion weeks kick off live (and with precautions)
It's business as usual, save for sparse seating and masks. But the streaming options mean this is the most accessible these events have ever been.
Japan Times
LIFE / Style & Design
Mar 30, 2020
Fashion week is compelled to go online
Japan's fashion industry was hit hard by the March cancellation of Rakuten Fashion Week Tokyo, saved only by livestreaming and online content as a way to keep fans informed.
Japan Times
LIFE / Style & Design
Feb 24, 2020
Behind the mask: The show must go on
As the impact of COVID-19 leads to the postponement or cancelation of various fashion events, the industry faces a quandary — it is unseemly to focus on the relatively trivial business of style at a time of great concern?
Japan Times
LIFE / Style & Design
Sep 29, 2019
Tokyo's fashion week gets a Japan rebrand
As the new sponsor of Tokyo's fashion week, e-commerce giant Rakuten may appear lowbrow — but in times of rising subculture trends, that could work in its favor.

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores