
Style & Design | ON: FASHION Apr 9, 2022
Tokyo fashion week not as fashion-forward as hoped
by Samuel Thomas
Not even a who’s who of Japanese designers could overcome the uneven adoption of emerging tech at Rakuten Fashion Week Tokyo.
Tokyo fashion week not as fashion-forward as hoped
Not even a who’s who of Japanese designers could overcome the uneven adoption of emerging tech at Rakuten Fashion Week Tokyo.
What makes virtual fashion shows work? Clever videos certainly help
With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
For new fashion events and collections, it’s all about the timing
Japan’s latest styles celebrate Pride Month (sort of), take fashion week to print and collaborate with vintage video games.
Tokyo’s fashion weeks kick off live (and with precautions)
It’s business as usual, save for sparse seating and masks. But the streaming options mean this is the most accessible these events have ever been.
Fashion week is compelled to go online
Japan's fashion industry was hit hard by the March cancellation of Rakuten Fashion Week Tokyo, saved only by livestreaming and online content as a way to keep fans informed.
Behind the mask: The show must go on
As the impact of COVID-19 leads to the postponement or cancelation of various fashion events, the industry faces a quandary — it is unseemly to focus on the relatively trivial business of style at a time of great concern?
Tokyo's fashion week gets a Japan rebrand
As the new sponsor of Tokyo's fashion week, e-commerce giant Rakuten may appear lowbrow — but in times of rising subculture trends, that could work in its favor.