Style & Design | ON: FASHION Sep 12, 2021
What makes virtual fashion shows work? Clever videos certainly help
by Samuel Thomas
With even big-name houses struggling for views, brands that abandoned the typical film format found the most success.
Style & Design | ON: FASHION Aug 15, 2021
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
by Samuel Thomas
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
Style & Design | ON: FASHION Jun 13, 2021
For new fashion events and collections, it’s all about the timing
by Samuel Thomas
Japan’s latest styles celebrate Pride Month (sort of), take fashion week to print and collaborate with vintage video games.
Style & Design | ON: FASHION Oct 11, 2020
Tokyo’s fashion weeks kick off live (and with precautions)
by Samuel Thomas
It’s business as usual, save for sparse seating and masks. But the streaming options mean this is the most accessible these events have ever been.
Style & Design Mar 30, 2020
Fashion week is compelled to go online
by Samuel Thomas
Japan's fashion industry was hit hard by the March cancellation of Rakuten Fashion Week Tokyo, saved only by livestreaming and online content as a way to keep fans informed.
Style & Design Feb 24, 2020
Behind the mask: The show must go on
by Samuel Thomas
As the impact of COVID-19 leads to the postponement or cancelation of various fashion events, the industry faces a quandary — it is unseemly to focus on the relatively trivial business of style at a time of great concern?
Style & Design Sep 29, 2019
Tokyo's fashion week gets a Japan rebrand
by Samuel Thomas
As the new sponsor of Tokyo's fashion week, e-commerce giant Rakuten may appear lowbrow — but in times of rising subculture trends, that could work in its favor.