Fashion week 2.0
Rakuten Fashion Week Tokyo (RakutenFWT) is scheduled to start tomorrow and will see over 40 brands take part in shows from Oct. 12 through 17. As it stands, there is a roughly 50-50 split between brands holding a live runway show and those opting for fashion films, website presentations or other virtual presentations.
It is pretty much business as usual, save for sparse seating and face coverings. But the RakutenFWT organization committee is keen to stress that comprehensive guidelines are in place for all attended runways, events and tradeshows.