Luis Rubiales, the president of the Spanish Football Federation, apologized on Monday for kissing star player Jenni Hermoso on the lips after Spain won the Women's World Cup.

Rubiales, 45, planted the kiss on Hermoso after she collected her medal following the final in Sydney, provoking outrage in Spain.

"Certainly I made a mistake and I have to acknowledge that," Rubiales said in a video posted on social media by Spanish television.