Giannis Antetokounmpo has the trappings that befit a basketball superstar. The "Greek Freak” is 6-foot-11 with legs so long, as Sports Illustrated put it, he can traverse "half the court with four Sasquatch steps, surveying traffic like a big rig over smart cars.”
When he’s not playing for the Milwaukee Bucks, the five-time All-Star power forward is in another court, prodigiously enforcing his trademarks.
Antetokounmpo — who in 2020 signed a five-year, $228.2 million contract extension, the largest deal in National Basketball Association history — has gone after the sellers of unauthorized shower curtains emblazoned with his name and number ($57 apiece), a themed spice blend that adds a "vibrant garlic-herb kick to any dish” ($9.99), and stickers bearing cartoon images of his likeness ($3.50).