When the WE League kicks off its inaugural season in September with the goal of bringing professional women’s soccer to a larger audience in Japan, it will do so with the help of two key allies.
On Monday the league announced the appointment of streaming service DAZN as its broadcasting partner on an eight-year deal, in addition to unveiling furniture and lifestyle brand Yogibo as the competition’s title sponsor through the 2022-23 season.
The WE League will become the latest domestic sports competition in DAZN Japan’s portfolio, joining the J. League, Nippon Professional Baseball and basketball’s B. League.