A reliance on digital marketing has propelled the Kawasaki Brave Thunders’ rapid rise in popularity.

The Brave Thunders have experienced remarkable growth since IT company DeNA succeeded Toshiba as the team’s owner in the 2018-19 season. That growth has been reflected in the team’s home attendance figures, the number of sponsors and in sales.

Per the club, the Brave Thunders recorded ¥1.09 billion in sales this past season, up from ¥916 million the previous season, despite having to endure a variety of restrictions related to COVID-19, including an attendance cap of 50%.