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In 2019, JEF United Chiba forward Ami Otaki launched Nadecare, an organization intended to support women’s soccer players in achieving their career goals and raise the sport’s profile in a country that just eight years previously was No. 1 in the world.

Now the group has a potentially strong ally in the WE League, which has put “women’s empowerment” right in its name and set out an ambitious vision for professional women’s soccer in Japan.

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