Beginning with last year's Rugby World Cup, Japan has begun a golden period of hosting some of the world's biggest sporting events, including, obviously, this summer's Tokyo Olympics and Paralympics and also the 2021 World Masters Games in Osaka.
Naturally, various businesses in the country are looking to capitalize on the valuable opportunities this presents.
Many began to do that this week, coming together at the third annual Sports Business Expo, which is the country’s leading sports business trade show, at Makuhari Messe. The three-day event kicked off on Wednesday and has attracted a large number of visitors.