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Kodai Senga’s 12-strikeout no-hitter on the night of Sept. 6 was more than just a historic moment — it was the first of his career and the first since the Fukuoka SoftBank Hawks franchise relocated to Kyushu from Osaka in 1988 — for the ace pitcher.

Senga’s gem might’ve also been a glimpse into the future of licensed merchandise in Japan.

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