David Neal looks ahead to the World Cup in less than three years and envisions Fox broadcasting from its own studio in the middle of Moscow's Red Square.

"I think for an American audience, you really have got to have something from Red Square. That says Russia," said Neal, the executive producer of Fox's World Cup coverage for both the men's and women's tournaments.

Neal is on his second trip to Russia, where soccer officials have gathered for the World Cup qualifying draw Saturday. He wants to follow the backdrops of ESPN's set overlooking Rio de Janeiro's Copacabana beach and Fox's open-air studio by Vancouver's harbor with another dramatic vista.