FUKUOKA – In late February I first saw signs of growing consumer anxiety over the spread of the new coronavirus to Japan. During a convenience store stop I noticed that masks had sold out, but immediately beneath them condoms were in full stock. “People will over-prepare for a crisis” I thought to myself as I snapped a photograph of this melancholy scene, “but they won’t prepare for a happy ending.”
This face mask sell-out coincided with panic buying of toilet paper and tissues, sparked by false online rumors that these products were running short because they were manufactured in China and their export to Japan would cease. At first I thought such toilet paper panics were a Japanese cultural trait, based on my memories of the panic buying following the March 2011 Tohoku tsunami disaster, and my reading about the first toilet paper panic during the “Oil Shock” in Japan in 1973.