• SHARE

The bankruptcy of Thomas Cook Group Plc, the company whose founder is credited with inventing the modern tourist industry, is being blamed on Brexit, a series of bad management decisions and an unsustainable debt level. Perhaps, however, it’s worth looking at Thomas Cook’s failure as the beginning of the end of the tourism model the company helped create.

Thomas Cook’s rise from organizing train “excursions” for the masses in Britain to “Cook Pasha,” as he was known in the British-dominated Middle East and North Africa, is well-documented. Driven by the idea of distracting ordinary Brits from drink, the lay Baptist preacher lured them with the idea of going places and seeing things while never leaving their comfort zone. Eventually, Cook arrived at a concept that is still central to the tourist industry. As F. Robert Hunter wrote in a 2004 paper about Thomas Cook & Son, the modern company’s predecessor:

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)