In regard to the Oct. 11 article “Tourism blitz: 10,000 to get free flights to Japan,” what an incredible offer. And yet I think that it is the wrong approach. If anything, world travelers might assume that things are so bad in Japan that the government is giving away free airline tickets. This isn’t the message intended, but this is how many international travellers might interpret the offer. It’s sort of like giving away free meals at a restaurant that has been tainted by a food poisoning scandal and where one poor gourmand actually died after being rushed to the emergency room.
The opinions expressed in this letter to the editor are the writer’s own and do not necessarily reflect the policies of The Japan Times.
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