Internet users in Japan spend more time reading blogs than any other country in the world, according to a recent study from comScore, a research company measuring the digital world. The average Japanese user spent 62.6 minutes reading blogs during June of this year, when the survey was conducted.
That was far more than second-place South Korea with an average of 49.6 minutes and third-place Poland with 47.7 minutes. Japanese may appear busy and overworked, but they manage to squeeze in a lot of blog time.
The survey also found that 80 percent of Japan's entire Internet population, 59 million people, visited a blog site sometime during June. More startling perhaps is that these figures do not even include blog readers from Internet cafes, mobile phones or PDAs; they are only for home and work computers. With those other sources included, the blogging numbers would be even higher.