Regarding the Feb. 7 article “Akafuku resumes limited sales of sweets“: After Akafuku misled consumers about its food products, the same consumers lined up hours, even a day, in advance to buy them. Is rewarding criminals with sold-out shops and media hype an intelligent way to respond to unsafe or mislabeled food products? After witnessing this consumer frenzy, why would any food manufacturer be seriously concerned with strict adherence to food safety standards?

Our behavior sends a message not only to the manufacturers but to the regulators on whose vigilance we also rely.