Services to give new life to faded or stained clothes by redyeing them have recently been proving popular.
The idea derives from an old Japanese custom of wearing a kimono for a long period by dyeing it again and again.
With more people tending to dispose easily of worn out clothes amid the popularity of low-priced fast fashion, those involved in the dyeing business say they hope to create a society that follows the older and valuable traditions of taking care of clothing.