• Bloomberg

  • SHARE

They’ve got money to burn, eschew foreign labels and are driven by a swelling sense of nationalism that can ensnare even the biggest global brands.

They’re China’s Generation Z and they’re shaking up shopping.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)