Truth Social is slow and clunky. Its audience participation remains low. Two top executives have left. And the merger that could bring $1.3 billion in desperately needed cash to former U.S. President Donald Trump’s social media project seems far from completion.

And now Truth Social’s very reason for being appears under threat.

Elon Musk’s plan for a potential hostile takeover of Twitter is the latest challenge for Trump Media & Technology Group’s flagship Truth Social app, which Trump has positioned as Twitter’s freewheeling conservative counterpart.