The maker of Japan's Umaibo corn puff is raising prices for the first time, in a shock for fans of the "miracle" snack beloved for decades for its crunch and ¥10 ($0.09) price tag.
Tokyo-based Yaokin Corp. is increasing the price of Umaibo by ¥2 apiece to ¥12 from April due to higher costs, according to a person familiar with the matter. It marks the first such increase since the snack — whose name means "delicious stick" — went on sale in 1979.
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