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The success of Microsoft’s biggest deal ever rides on rehabilitating Activision Blizzard’s culture, Microsoft CEO Satya Nadella declared after announcing the $69 billion transaction.

Accomplishing that will require Microsoft to deviate from its usual hands-off approach on acquisitions to tackle what amounts to a “clean up” job of fixing the famed maker of the Call of Duty games franchise, which faces multiple accusations of sexual harassment and misconduct, analysts and management experts say.

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