Asahi Group Holdings Ltd. will tweak the recipe of its flagship Super Dry beer for the first time ever, betting that an overhaul of the country’s best-selling brew will resonate with drinkers.

The new formula, which will go on sale next month, claims to improve the drinkability and aroma of the beverage while maintaining its hallmark crispness, using techniques such as the addition of hops late in the brewing process, Asahi Breweries said in a statement Thursday.

The change in formula includes a revamp of the beer brand’s design and logo, and follows two years in which Japan’s breweries have struggled with reduced alcohol sales and changing consumer tastes because of the pandemic. There’s also a longer-term shift away from beer in the country, where consumers have been switching to lower-calorie alternatives such as mixed cocktails, a trend that’s also been seen in the U.S.