U.S. automaker General Motors Co., Alphabet Inc.'s Google and its self-driving auto-technology company Waymo joined with other companies on Thursday in choosing not to attend the Consumer Electronics Show (CES) in person early next month due to rising COVID-19 infections.

GM Chief Executive Mary Barra had been scheduled to give a keynote speech at the annual conference on Jan. 5, during which the company would have shown its electric Silverado pickup truck for the first time. Barra will still make the speech and presentation remotely, a spokesman said.

"We have decided to move to an all-digital approach with our activation at CES 2022 in January," the U.S. automaker said in a statement. "We are continuing with our plans on Jan. 5 to share our significant company news, including the reveal of the Chevrolet Silverado EV."