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Is Princess Mako’s college sweetheart — who officially becomes her husband on Tuesday — worthy of her? It’s no secret that the couple has had difficulty winning the Japanese public’s blessing, and a large part of the country has already formed their own, polarized opinions.

Why is this royal wedding — or at this stage, this simple registration of a marriage to make it official — coming under such criticism? Financial issues surrounding the mother of the groom appear to be the main reason. But the Imperial Household Agency’s media strategy may have made matters worse.

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