Bao Fan, one of China’s most high-profile bankers, is ramping up private investments in China, even as global funds reel from government crackdowns targeting everything from tech to education.

China Renaissance Holdings Ltd., which made its name in investment banking, is pouring more resources in private equity, betting that a long-term commitment in the country will continue to pay off. To address the shifting tides, the firm is focusing on companies in health care, consumer brands and enterprise technology, founder Bao said.

"If you take China as a corporation, the challenge, problems the company has been facing in the past 40 years versus the challenges that it’s facing for the next 40 years are very different,” Bao said in an interview. "It’s a paradigm shift; what it really requires is new thinking.”