Jeep sales rise in Japan as young people warm to brand

While American-branded cars have historically struggled in Japan, Jeep looks to be gaining popularity, particularly among younger buyers.

Sales of the the rugged-looking SUV in the country are expected to increase 10% this year to more than 15,000 units, Hitoshi Ushikubo, the head of sales at Fiat Chrysler Japan, said in an interview Monday. Fiat Chrysler Japan has yet to be officially merged with the Japan office of Peugeot SA to come under the new Stellantis NV umbrella.

Shoppers in Japan have typically opted for smaller cars with high fuel efficiency, one reason why Ford Motor Co. ended up leaving the country in 2016. But Jeep has managed to retain a loyal customer base. Now, amid the coronavirus pandemic, more young people are taking an interest in the cars, drawn by their ability to handle all sorts of outdoor terrain.