A push to attract young and diverse talent and global consumers is behind some of corporate America's willingness to speak out on politically charged issues like Georgia's new voting law, executives and corporate governance experts have said.

Georgia's decision last month to strengthen identification requirements for absentee ballots and make it a misdemeanor to offer food and water to voters waiting in line, among other changes, drew condemnation from many U.S. companies this week, including Microsoft Corp. and Citigroup.

A number of companies say it disenfranchises some voters. Some, such as Delta Air Lines and Coca-Cola Co., are based in Georgia, where state lawmakers have the power to raise state taxes. Delta CEO Ed Bastian said in a public memo that his decision to speak out was informed by discussions with leaders and employees in the Black community.