Japan is gradually shifting its focus from strictly containing the novel coronavirus pandemic to resuscitating the economy, with a series of campaigns to encourage domestic travel and recreation.

But, as Tokyo Gov. Yuriko Koike once likened pursuing the two simultaneously as “stepping on the gas and brakes at the same time,” it’s difficult to strike a balance. Experts say the mixed messages may be confusing for the public.

On Friday, the government said Tokyo will join the Go To Travel campaign on Thursday next week and that officials are moving forward with a plan to start the Go To Event campaign — which looks to revive the sports and entertainment industry by subsidizing admissions — as soon as mid-October.