Social media appears to be wrestling with a wide variety of meaningful issues on a daily basis these days, and Japan certainly hasn’t been excluded from the conservation, as evidenced by the criticism directed at NHK for the broadcaster’s flawed video on the anti-racism movement.

Despite such tumultuous times, there’s always going to be a segment of internet users that gravitates toward issues that may appear insignificant in the grand scheme of things but come with a high degree of entertainment in the short term. We’re talking about such things as bad brand redesigns.

Convenience store chain Lawson recently unveiled a new look to its in-house items, or “PB” (“private brand”) as they are typically referenced in Japanese conversation. The items bearing the Lawson Select label now come in packaging that arguably falls somewhere between Muji’s relatively minimalist designs and the sort of appearance that’s reserved for dystopian films in which people live in tubes. Really.