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Akita Prefecture residents have been stepping up efforts to boost sales of high-quality local chicken as breeders struggle to keep their businesses afloat during the coronavirus pandemic.

The falling sales of Hinai chicken, an Akita specialty, is a reflection of fewer consumers dining out in Akita and the rest of the country since Prime Minister Shinzo Abe declared a nationwide state of emergency last month to curb a further increase in infections.

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