From tutorials on how to wear makeup with a face mask, to hats that incorporate a protective plastic face shield, South Koreans are seeking to make sure the coronavirus outbreak doesn't damage their reputation for style.
In one video that has gathered tens of thousands of views, 29-year-old beauty YouTuber SSUNZY gives tips for applying makeup in a way that looks good under a mask.
"It's very, very unfortunate that a mask hides your face," she says in the video. "You can't show off your charm. I'm going to do makeup that makes your face look good even when you're wearing a mask."