Magic Leap Inc., the startup that raised more than $2 billion to build an augmented reality device, is exploring options including a sale, according to people familiar with the matter.

The Plantation, Florida-based company is working with an adviser to consider strategic options that could also include forming a partnership or selling a significant stake ahead of a potential listing, said the people. Magic Leap could fetch more than $10 billion if it pursues a sale, the people said, asking not to be identified because the information is private.

Tech companies have been placing bets on the promise of augmented reality products, which have also found uses in health care and other industries.