A lot has changed over the past decade insofar as Japanese content on YouTube is concerned, with creators moving away from uploads that simply record personal experiences to posts that give viewers real insight into the lives and opinions of Japanese people.   

No longer are non-Japanese residents using YouTube to share snippets of life here with family and friends overseas in a manner that was once reserved for blogs in the 2000s. 

Sure, influential Japan-based YouTubers such as Chris Broad and Life Where I’m From have built a loyal audience by producing strong content here in Japan. Nevertheless, it’s YouTube channels based overseas that are attracting the most attention these days. Asian Boss is one such channel, producing engaging street interviews alongside features on Japan such as “Being a single mother in Japan” and “Meet a real samurai.”