This isn't your modest highway truck stop with parking, public toilets, a few vending machines and a kiosk.

Occupying 5 hectares of land by Route 64, a road that makes its way through the scenic hills and pastures gracing the mountains of northern Gunma Prefecture, Kawaba Denen Plaza boasts a lively farmers market selling fresh local produce and high-end yogurt and cheese.

That's not all: There's a soba restaurant on the compound, as well as a bakery, pizza house, ramen shop, craft beer factory and a meat processing plant selling sausages, bacon and ham. For those interested in ceramics, there's a studio offering pottery classes, while visitors can pick blueberries for free during summer.