• Bloomberg

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Just before Christmas, a trip to Nintendo Co.’s flagship store in Tokyo would have required an hour’s wait just to get in and buy a plush Mario toy or a set of chopsticks bearing Luigi’s face.

Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall, the constantly packed 300-sq.-meter showcase exhibits the appeal of Nintendo’s intellectual property contrasted against the conservatism that leads it to habitually underestimate its popularity.

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