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Many Japanese women are fighting for the right to wear eyeglasses to work, a new front in the growing movement that demands an end to the prescriptive beauty standards faced by female employees.

The hashtag “glasses ban” started trending on Twitter on Wednesday, after Nippon TV aired a story about companies that require female employees to wear contact lenses instead of glasses. One post decrying such policies racked up almost 25,000 retweets.

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