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The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products — if they can lift the stigma that has long constrained sales.

The market for adult diapers, disposable underwear and absorbent pads is growing fast, up 9 percent last year to $9 billion, having doubled in the last decade, according to Euromonitor.

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