Facebook Inc. is teaming up with Microsoft Corp., the Partnership on AI coalition and academics from several universities to launch a contest to better detect deepfakes, the company said in a blog post ai.facebook.com/blog/deepfake-detection-challenge on Thursday.

The social media giant is putting $10 million into the "Deepfake Detection Challenge," which aims to spur detection research. As part of the project, Facebook is commissioning researchers to produce realistic deepfakes to create a data set for testing detection tools.

The company said the videos, which will be released in December, will feature paid actors and that no user data would be utilized.