If one Japanese business has its way, wrestlers will be the next hit entertainment export from the country that introduced the world to Hello Kitty and animation sci-fi films such as "Akira."

But instead of sumo, think theatrical choke holds and acrobatic throws in a ring.

Entertainment company Bushiroad Inc. is betting that Tetsuya Naito, Tama Tonga and other Japanese wrestlers can become just as famous as Hulk Hogan or "Stone Cold" Steve Austin.