SAN FRANCISCO – “Sports tech” startups that use information technology to provide new ways to watch sports events and advise athletes on training are gaining attention ahead of the Tokyo Olympics.
In Japan, moves to introduce sports-linked IT have been gaining pace. Last year, advertising giant Dentsu Inc. and Scrum Ventures, an investment company with business bases in Japan and the United States, jointly launched a program supporting startups engaged in the sports business.
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