Japanese discount store Don Don Donki made its debut in a busy shopping district in Hong Kong on Friday in a move to expand business overseas, aiming to draw local consumers and tourists from mainland China

Pan Pacific International Holdings Corp., the discount store chain operator, opened the Hong Kong outlet with a floor space of over 1,400 sq. meters, offering low-priced food, cosmetics, accessories and other miscellaneous items under the "Japan Brand Specialist Store" concept.

The shop, located in the Mira Place 2 shopping mall in Tsim Sha Tsui, is open round the clock throughout the year, is staffed by 300 assistants and sells consumer products made in Japan.