McDonald’s Co.’s Japan unit was ordered to pay ¥21.7 million for improperly labeling ingredients for a burger and a muffin, the Consumer Affairs Agency said Friday.
When the fast-food chain sold its Tokyo Roast Beef Burger and Tokyo Roast Beef Muffin products for two months from August 2017, more than half of the patties were made from molded rather than sliced beef as shown in a television advertisement, according to the agency.
The proper ingredients were not displayed on the company’s website or at restaurants, the agency said.
Many consumers who bought the items complained about the disparity between the TV advertisement and the actual burgers on Twitter.
The agency ordered the company to improve its labeling last July, saying molded beef accounted for 58 percent of the meat in the products.
McDonald’s Japan said it takes the order seriously and will improve how it discloses product information.
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