KDDI Corp. unveiled new "price down" data plans for its smartphone users Monday amid pressure from the government to facilitate competition among the major mobile network carriers.
The operator of the au brand rolled out three new choices targeting all types of subscribers. One is a metered plan with a two-year contract for light users that starts at ¥2,980 per month if their data usage does not exceed 1 gigabyte. An additional ¥1,000 discount will be offered to customers who have two or more family members using KDDI smartphones.
Ahead of other rivals, KDDI introduced a metered data plan in 2017, but "we are striving to provide an even lower rate plan," Takashi Shoji, senior managing executive officer director, said during a news event in Tokyo.