The Avengers broke all kinds of box office records as a young, male audience lined up for days to get tickets for its opening weekend even in the era of streaming content.
"Avengers: Endgame" took in $1.2 billion in its opening weekend — earning $350 million alone in the U.S. and Canada and blowing through the $258 million mark held by the superhero team's own gloved hands with last year's "Infinity War." Walt Disney Co. now boasts the top four spots for domestic opening weekends, rounded out by "The Last Jedi" and "The Force Awakens" from the Star Wars franchise, according to researcher Comscore Inc.
The crowds were 57 percent male, with the biggest cohort of 28 percent between the ages of 25 to 34 — essentially the people who were there for the birth of the franchise in their teenage and early adult years. Families comprised just 18 percent of the audience, a figure that may rise after the initial crush of the testosterone crowd. Teenagers made up 11 percent.