More and more women in Japan are abandoning the tradition of giving obligatory chocolates to male coworkers on Valentine’s Day, instead using the occasion to treat themselves.
The trend reflects shifting societal norms and consumer attitudes in the country, creating new opportunities and challenges for the chocolate industry.
Unable to view this article?
This could be due to a conflict with your ad-blocking or security software.
Please add japantimes.co.jp and piano.io to your list of allowed sites.
If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.
We humbly apologize for the inconvenience.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.