In the latest headline-grabbing move by Japanese billionaire Yusaku Maezawa, the founder and CEO of major online fashion mall operator Zozo Inc. has announced a plan to dole out ¥1 million to 100 individuals to mark a successful New Year's sale.

Maezawa, who is scheduled to take a trip to the moon in 2023, wrote on Twitter late Saturday that he would give away a total of ¥100 million in cash out of his own pocket to 100 followers on the social media service who follow his account and retweet his post by the end of Monday.

"The Zozotown New Year's sale was the fastest ever to reach sales of ¥10 billion," he wrote, "So as a gesture of my appreciation, I will personally be giving a present of ¥1 million in cash to 100 people for a grand total of ¥100 million."