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Japan’s tourism industry is looking for ways to attract LGBT visitors from overseas and take advantage of their tendency to spend more than average tourists.

Tourism-related businesses all over the world are “scrambling” to attract LGBT travelers, who have “considerable purchasing and spending power,” said Shintaro Koizumi, chief executive of Out Japan Co., a Tokyo-based marketing firm conducting seminars and other programs to support corporate clients seeking to learn how to handle issues involving lesbian, gay, bisexual and transgender people.

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