It’s fair to say that commercial enterprises have sometimes struggled to co-exist with social media.
Attempts by brands to connect with a meme-savvy young audience can go downhill pretty quickly, while irritated customers certainly don’t hide their displeasure in pointing out bad service on official accounts.
However, businesses can also use social media to strike gold when celebrating a success or using their guile to spread anime references. Social media is definitely a double-edged sword.